Marketing and Dip - 1518 Words

Table of Contents Purpose and Overview 3 Analysis of Our Past and Current Situations 3 External Opportunities We Could Exploit 4 External Threats That May Impeded Success 4 Internal Strengths on Which to Capitalize 5 Internal Weaknesses to Overcome 6 Assumptions on Which the Strategies are Based 6 Marketing Strategies That Emerge from the SWOT 7 Summary and Request for Action 7 References 9 Case Analysis of Frito-Lay Company Purpose and Overview Frito-Lay s net sales of over 8 billion dollars in 1985 amounted to a 190% increase in sales growth from 1981 (Kerin, Peterson, pg.131). This success leads the company to a major issue of how the company can be further developed. The company s†¦show more content†¦This means that no real growth was evident (Kerin, Peterson, pg. 132). Next, current grazing trend may change as United States culture may adopt healthier eating habits. This may lead to new products that can be easily introduced and duplicated by competitors. Internal Strengths on Which to Capitalize There are several internal strengths that should be reviewed within the food dip industry. First, the company introduced its first dip in 1978 to complement a newly introduced tortilla chip. Two additional dips were introduced and were the only dips sold until 1983. The increased popularity of Mexican food resulted in an additional product line of shelf stable cheese-based dips (Kerin, Peterson, pg. 134). Sales in 1981 were $87 million and increased 190% with sales reaching $30 million in 1985 (Kerin, Peterson, pg. 131). Frito-Lay s distribution system is organized around four geographical zones that distribute its products through 350,000 outlets nationwide. The sales force is composed of 10,000 individuals that make 400,000 sales and delivery calls each day. Frito-Lay uses a front-door store delivery system that suits the 270,000 non-chain outlets (Kerin, Peterson, pg. 135). Increased household penetration increased 8% from 1983 to 1984 from shelf placement with salty snacks (Kerin, Peterson, pg. 137). This corresponds to a survey prepared for the AssociationShow MoreRelatedMarketing Analysis : Doggie Dip And Do1229 Words   |  5 PagesModule 2 Case 2 Chapter 5 Doggie Dip and Do External advertising is the method by which companies sort their goal spectator’s conscious of their merchandises and amenities. In few circumstances it is used to stimulate a business’s make and its standards instead of singling out a precise element. Peripheral marketing typically practices a fragment of an intensive publicizing movement, with a quantity of ads seeming instantaneously across a diversity of media. I do not believe thatRead MoreCase Analysis of Frito Lay Essay917 Words   |  4 PagesAnalysis of Frito-Lay MKT610: Marketing Strategies Jane Student Davenport University Terry O’Connor, Ph.D. June 15, 2010 Table of Contents Purpose and Overview 3 Analysis of Our Past and Current Situations 3 External Opportunities We Could Exploit 4 External Threats That May Impeded Success 4 Internal Strengths on Which to Capitalize 4 Internal Weaknesses to Overcome 4 Assumptions on Which the Strategies are Based 5 Marketing Strategies That Emerge fromRead MoreFrito Lays Case Analysis1455 Words   |  6 PagesIntroduction: In the mid-eighties Frito-Lay’s Dips had become a highly profitable product line with sales of $30 million in 1981, growing to $87 million in 1985. In late 1986, Marketing Director Ben Ball, and Product Manager Ann Mirabito had completed the planning review for the Frito-Lay line of dips. A major issue at the planning meeting was where, and how, to further develop Frito-Lay’s Dips. Two divergent viewpoints developed; that the dip line should be more aggressively promoted in its marketRead MoreFrito Lays Case Analysis1398 Words   |  6 Pagesâ€Å"chip dip† products and should not enter the â€Å"vegetable dip† market until a future date. Problem Statement: Should Frito-Lay’s, the sales leader in the shelf-stable dip category, take an aggressive approach promoting its â€Å"chip dips†, or pursue the vegetable dip category? Facts: Market Conditions: FLD’s 1985 market share was 32.7% with sales of $135 million in that year. Total sales for the industry topped $620 million. (Refer to Attachment 1) Industry research shows that dip salesRead MoreFrito Lays Chip1740 Words   |  7 PagesFRITO LAYS CHIPS. BACKGROUND AND ENVIRONMENT The Frito-Lay company is a $13 billion subsidiary of PepsiCo that employs 48,000 people. They are a nationally recognized leader in the manufacture and marketing of salty snack foods. Brands include Lay’s, Ruffles, Frito’s, Doritos, Tostitos, Cheetos, pretzels and Funyuns. They produce nuts, peanut butter crackers, beef sticks, cookies, snack bars and more.They sell and deliver through a â€Å"front-door store delivery system† in which one person performsRead MoreMarketing Plan For Pomegranate Kitchens1696 Words   |  7 Pagesmarket that is gained from online campaigns and WOM. This is a great niche; bit in order to expand the revenue and consumer base, the business should reach out to consumers outside of these locations. This will be executed with their new targeted marketing tactic and launch of new innovative/unique product. Pomegranate Kitchen aims to be sustainable in the next few years and with this positioning tactic, it seems very doable if Pomegranat e Kitchens are targeting the markets with appropriate plans.Read MoreMeasuring Success During The Pharmasim Simulation Course1342 Words   |  6 Pagesgame. They are: a. Manufacturer’s sales: Allstar is a pharmaceutical company which distributes cough and cold medicines. One of the stronger suit to measure the success rate of the company would be to track its sales. Sales in response to different marketing and response strategies helps us comprehend if the strategies are effective and efficiently working. While lower sales indicate a failed strategy, higher sales indicates success of the applied strategy. Similarly, we compared the manufacture’s salesRead MoreDomino s Is Putting More Emphasis On Fresh And Quality Pizza1264 Words   |  6 Pagesoffering food to vegetarian and non-vegetarian customers. In order to get a considerable share in the fast food market, Domino’s has prioritized a unique concept of localizing the flavor like Deluxe Chicken with Mustard sauce and Crunchy thin crust (Marketing 91, 2016) with one of its kind 30-minute delivery promise. Tom Monaghan and his sibling James launched Domino’s in the year 1960 which now has expanded its business throughout the world in such a high pace. Today; Domino’s Pizza is sold in manyRead MoreFrito Lay Case Study2232 Words   |  9 Pagesrecognized leader in the manufacture and marketing of snack foods. The company’s leaders in the snack industry include potato chips, tortilla chips, cheese puffs and pretzels. Frito-Lay not only had net sales in 1985 of three billion but also captured about thirty three percent of the snack foods sold in the United States. When Frito-Lay first got into the dip industry they introduced two dips, the Jalapeno Bean Dip and Enchilada Bean Dip. These two dips were generally viewed as a complement toRead MoreEssay on The Everglades for Dummies1018 Words   |  5 Pagespeople interested in a novel is to title it Skinny Dip . Even better, one of the most effective ways to get people involved in Florida s Everglades is by subtly making it the setting for a novel full of murder, sex, mayhem, and lots of comedy. Carl Hiaasens Skinny Dip is an attractive read from the start. The title and the cover immediately call on the baser of human instinct. They are catchy and promise readers entertainment. It is a perfect marketing scheme. Even if a person were to see the novel