Ase study of topshop-finding its success factors Essay

Ase study of topshop-finding its success factors - Essay ExampleThe erstwhile(prenominal) decade, however, has witnessed the transformation of topflop into an authentic Top-Shop a shop which is not only one of the worlds hottest retailers (Esfahani, 2006, para. 1) solely one which is popularly and consistently regarded as the bastion of cool (Esfahani, 2006, para. 8) by teens and adults. Indeed, in a grocery where success is an ephemeral goal, Topshop is the epitome of success and, through its electronic storefront, seems posed for greater success. With the aforementioned in mind, the identification of Topshops success factors, alongside a determination of whether or not these CSFs have been carried all over to its online storefront, will prove integral to the better understanding of the determinants of e-retail success.Over the past decade, Topshops success has been predicated on supplier quality, flexible responsiveness to market trends and consumer demands/tastes, employee sati sfaction and, ultimately, consumer satisfaction. Analysis of Topshops success and, more importantly, its attention of that success, indicates that one of the leading CSFs is supplier quality. As Esfahani (2006) maintains, Topshop is extremely selective as regards the clothing lines it will adjudge in its store, especially its flagship one, and insists that all goods adhere to quality standards while, at the same time, remain affordable. A second, plausibly as important CSF, is the evident satisfaction displayed by its employees. As both Burney (2004) and Wilson (2005) notes, in immediate par to other fashion retailers and High Street shops where attendees and assistance are quite evidently performing a chore when assisting customers and, while unfailingly polite are quite obviously acting and behaving in abidance with managements instructions, Topshop employees are genuinely interested, helpful and friendly to customers. They appear committed to their