Aida Model Essay Example for Free

Aida Model EssayEvery day were bombarded with headlines like these that ar knowing to grab our attention. In a world full of advertising and breeding delivered in all sorts of media from strike to websites, billboards to radio, and TV to text messages every message has to work extremely hard to get noticed.And its not provided advertising messages that give up to work hard every report you write, presentation you deliver, or email you convey is competing for your audiences attention. As the world of advertising becomes more and more competitive, advertising becomes more and more sophisticated. Yet the introductory principles behind advertising copy remain that it must attract attention and persuade some hotshot to fritter on action. And this idea remains true simply beca utilization human nature doesnt really change. Sure, we become increasingly discerning, further to persuade people to do something, you still need to grab their attention, interest them in how your product or service can help them, and then persuade them to take the action you wish them to take, such as buying your product or visiting your website.The acronym AIDA is a handy tool for ensuring that your copy, or other writing, grabs attention. The acronym stands for prudence (or commit) resideDesireAction.These are the four steps you need to take your audience through if you want them to buy your product or visit your website, or indeed to take on board the messages in your report.A slightly more sophisticated version of this is AIDCA/AIDEA, which includes an additional step of conviction/Evidence mingled with Desire and Action. People are so cynical ab bring out advertising messages that coherent evidence whitethorn be needed if anyone is going to actHow to Use the ToolUse the AIDA approach when you write a piece of text that has the ultimate objective of getting others to take action. The elements of the acronym are as follows1. Attention/AttractIn our media-filled world, you need to be quick and direct to grab peoples attention. Use powerful words, or a picture that will catch the readers eye and make them stop and read what you have to say next.With most(prenominal) office workers suffering from e-mail overload, action-seeking e-mails need subject lines that will set ahead recipients to open them and read the contents. For example, to encourage people to attend a company training session on giving feedback, the email headline, How efficient is YOUR feedback? is more likely to grab attention than the purely factual one of, This weeks seminar on feedback.2. InterestThis is one of the most challenging stages Youve got the attention of a chunk of your target audience, but can you engage with them comme il faut so that theyll want to spend their precious time understanding your message in more position?Gaining the readers interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay f ocused on their needs. This means helping them to pick out the messages that are relevant to them quickly. So use bullets and subheadings, and break up the text to make your points stand out.For more information on understanding your target audiences interests and expectations, and the context of your message, read our article on the Rhetorical Triangle.3. DesireThe Interest and Desire parts of AIDA go hand-in-hand As youre building thereaders interest, you also need to help them understand how what youre whirl can help them in a real way. The main way of doing this is by appealing to their ad hominem needs and wants.So, rather than simply saying Our lunchtime seminar will teach you feedback skills, explain to the audience whats in it for them Get what you need from other people, and save time and frustration, by learning how to give them good feedback. character and Benefits (FAB)A good way of building the readers desire for your offering is to link features and benefits. Hopeful ly, the significant features of your offering have been designed to give a specific benefit to members of your target market.When it comes to the marketing copy, its important that you dont forget those benefits at this stage. When you describe your offering, dont just give the facts and features, and expect the audience to work out the benefits for themselves Tell them the benefits clearly to bring forth that interest and desire.Example This laptop case is made of aluminum, describes a feature, and leaves the audience thinking So what? carry the audience by adding the benefits.giving a stylish look, thats kinder to your back and shoulders.You may want to take this further by appealing to peoples deeper drives giving effortless portability and a sleek appearance and that will be the envy of your friends and co-workers.4. ConvictionAs hardened consumers, we tend to be skeptical about marketing claims. Its no longer sufficiency simply to say that a book is a bestseller, for example, but readers will take notice if you utter (accurately, of course), that the book has been in the New York Times Bestseller List for 10 weeks, for example. So try to use hard data where its available. When you havent gotthe hard data, yet the product offering is sufficiently important, consider generating some data, for example, by commissioning a survey.5. ActionFinally, be very clear about what action you want your readers to take for example, Visit www.mindtools.com now for more information rather than just leaving people to work out what to do for themselves. See more at file///C/Users/GOPAL%20RATHORE/Downloads/AIDA%20%20Attention-Interest-Desire-Action%20-%20Communication%20Skills%20Training%20From%20MindTools.com.htmsthash.nCxC0EZx.dpuf