Sony 4ps

SONY PRODUCT SONY has produced a lot of conglomerate varieties of portable audio whose main target be the youth of the new generation. The sub-categories of these portable audio produced by SONY are Walkman mp3 series CD Walkman series CD/Radio/Cassette player Radio Voice recorder Audio Accessories progress The major elements of packaging mix include advertising, personal selling, sales promotion, civilise merchandise, and publicity.Advertising is any paid form of non-personal mass communication through various media to present and promote product, services and ideas and so forth by an identified sponsor. So far, SONY has advertised its products through many different ways and media. Through TV we have seen different advertisements of its products, SNOY also advertise its products by targeting those favorable programs, a desire(p) sports, series and also it has its own channel called SONY TV channel. SONY uses some events like MISS INDIA 2008 to promote its products.SONY also uses conduce-response advertising. This is type of advertising that encourages the consumer to respond each by providing feedback to the advertiser or placing the order with the advertiser either by telephone, mail or internet. Such advertising is done through direct mail or catalogues. SONY incorporates co-operative advertising in its advertising process. SONY Corporation provides the dealers with the materials and guidelines to break in ads for print, television or radio commercials.This ensures that messages are in line with, what the correct wants to communicate. The company and the dealers usually share the media costs and hence, the name co-operative advertising. sales promotion is a marketing discipline that utilizes a variety of incentives techniques to complex body part sales-related programs targeted to customers, trade and/or sales levels that generate a specific, measurable feat or response for a product or service. Sales promotion for example includes free samples, discount, rebates, coupons, ontents and sweepstakes, premiums, scratch cards, exchange offers, early bird prizes, etc. Public relations is a broad set of communication activities utilise to create and maintain favorable relationship with employees, shareholders, suppliers, media, educators, potential investors, financial institutions, authorities agencies and officials and society in general. Through its website, Sony Corporation has its provided contacts for those customers who will be in need of any information from the company.In this way SONY can create a mutual relationship with its customers and ensure that it serves the wishes and demands of its customers. PRICE Pricing decisions are intimately always made in consultation with marketing management. value is the sole(prenominal) marketing mix variable that can be altered quickly. Price variables such as dealer price, retail price, discounts, allowances, credit terms etc, curve the development of marketing strate gy, as price is a major cistron that influences the assessment of value obtained by customers.Customers directly relate price to quality, in particular in case of products that are ego intensive of technology bases. Sony universe a company which emphasizes product quality, it tends to sell its products with price range from moderately-high to high-prices, depending on the use and the targeted customers. PLACE Decisions with respect to distribution channel focus on making the product available in adequate quantities at places where customers are normally expected to shop for them to satisfy their needs.Depending on the nature of the product, marketing management decides to put into place an exclusive, selective or intensive electronic network of distribution, while selecting the appropriate dealers or wholesalers. Sony being the company with positions itself as a seller of durable and high-end products, it is practicing selective distribution of its products from the selective de aler i. e. SONY World. Sony distributes its products in various channels. It uses Zero-level channel, one level channel and two-level channel. pic